This is the wrong way to do it:
This is the right way:
(sorry about the flash photography. It was pouring rain and light was rather nonexistent)
I carefully counted the loops on both sides and found I was getting 9 loops to 1 inch. Which translates to 36 loops per 4 inches. Not the 40 I am supposed to be getting. I could go down a hook size, but this is using a 3.75mm hook and if I go smaller, I suspect I will have trouble with the size of the yarn vs the size of the hook. So instead, I will make fewer loops, that way the strips are the same length called for in the pattern. I did the math and will do 90% of the total loops asked for in the pattern.
Ready, set, LOOP!